Our Teams

Go Big in 2022

Take advantage of the slower times and set up your e-commerce in less than two weeks.

Marketing & PR

Armed with 25+ years of global marketing experience in both corporate and agency roles, Matt followed his passion for the beverage industry to found Big Thirst Marketing in 2014. Striking the balance between the strategic approach of the Fortune 500 marketing world with credible and passionate understanding of the beverage industry, he has a unique ability to navigate the specific nuances of the alcohol world. Matt has achieved marketing results for start-ups and world leading brands alike in the U.S. and Europe.

 

Overview

  • Sell your spirits and merchandise directly to your customers on your website and customize fulfillment with marketing and personal touches
  • Access robust marketing and sales data via our Big Data dashboards
  • Build awareness with Website Development, SEO, Graphic Design, Public Relations, and Social Media
  • Create interest with Content Marketing and Email Marketing
  • Inform purchase decisions with Digital Advertising

Distillery Start-Up & Brand Development

Mark Shilling leads our distillery growth team. He specializes in distillery start-up operations and project management. As the founder of Revolution Spirits Distilling Company in 2013, he quickly established the distillery as a popular stop along the Central Texas beer, wine, and spirits trail. He is a tireless advocate for the industry, helping establish the Texas Distilled Spirits Association in 2012, and serving as president of the American Craft Spirits Association. He uses his 20 years of experience as a lobbyist to navigate regulatory bodies and assist with compliance and government affairs.

Overview

  • Gain insights with market research and competitive analysis
  • Get up and running with distillery operations design
  • Speed product development with spirits and RTD cocktail recipe creation
  • Pave a path to profitability with price strategy, and the right distribution agreements
  • Start up in style with naming and brand identity development
  • Save time with package and label design integrated with formula and COLA approvals
  • Get discovered with website development

Sales & Distribution

Joseph Castillo leads our Sales & Distribution team. He brings extensive sales, distribution, and pricing experience to the consultancy. During his 16-year career in the spirits industry, he helped launch Angels Envy, Fireball, Buffalo Trace, Treaty Oak Distilling, and KimoSabe Mezcal National. He is adept at developing annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results, as well as achieving sales objectives. Joe has a strong track record of bringing brands to market with strategic and successful launches to ensure positive and repetitive growth.

 

Overview

  • Maximize your current position, and expand in priority markets profitably with the right Route-to-Market strategy
  • Get the most out of your distributor relations for the best pricing, margin, and programming
  • Achieve marketing spend ROI with the right investments in sampling, events, and promotions
  • Increase sales opportunities by navigating the quickly developing DTC landscape within current regulations
  • Turn your distillery tasting room into a profit center

Our Crew

Matthew McGinnis

Matthew McGinnis

Co-Founder, CEO

Big Thirst, Inc.
Big Thirst Consulting
Big Thirst Marketing

Wylie Donoho

Wylie Donoho

Co-Founder, COO

Big Thirst, Inc.

Suzanne McGinnis

Suzanne McGinnis

CMO

Mark Shilling

Mark Shilling

Partner

Big Thirst Consulting

Joseph Castillo

Joseph Castillo

Partner

Big Thirst Consulting

Jennifer Swanson

Jennifer Swanson

Public Relations Manager

Big Thirst Marketing

Kristin Rice

Kristin Rice

Marketing Manager

Big Thirst Marketing

Logan Lloyd

Logan Lloyd

Graphic Designer

Big Thirst Marketing

Joleen Jernigan

Joleen Jernigan

Social Media Manager

Big Thirst Marketing

Anthony Gorrity

Anthony Gorrity

Graphic Designer

Big Thirst Marketing

Ready to get your bottles moving?