BUILT BY SPIRITS EXPERTS
Big Thirst is transforming how beverage alcohol brands sell, market, and grow online.
As the most comprehensive e-commerce and marketing partner for the spirits industry, Big Thirst goes beyond basic online storefronts or fulfillment networks. We deliver a full-service growth engine, combining technology, marketing expertise, operational consulting, and robust analytics to help spirits brands accelerate nationwide sales and build lasting customer relationships.
Big Thirst offers a one-stop solution purpose-built for the complexities of beverage alcohol:
- Three-Tier Compliant E-Commerce – Seamlessly process online orders and fulfill them through a trusted retailer network that delivers to consumers in over 40 states.
- Performance Marketing That Converts – Our team crafts strategic public relations, digital ad campaigns, organic social media content, and email marketing to drive traffic, boost brand awareness, and grow e-commerce sales.
- Data-Driven Insights – With our proprietary Big Data Dashboard, we empower brands with real-time visibility into sales performance, inventory trends, shipping metrics, and marketing ROI—helping you make smarter, faster decisions.
- Operations and Consulting Expertise – From compliance to logistics to customer service, we provide the operational support spirits brands need to scale efficiently.
Built for Spirits Brands Ready to Grow
We understand the unique challenges of the spirits industry—distribution restrictions, state-by-state compliance, and fierce competition for consumer attention. That’s why we deliver more than technology. We partner with brands to craft an integrated growth strategy that moves bottles and builds long-term loyalty.
OUR CORE TEAM
We have deep industry experience and expertise to accelerate your sales

Matt McGinnis
CEO & Founder

Mark Shilling
COO

Suzanne McGinnis
CMO

Kristin Rice
Marketing Manager

Jake Barnett
Business Development

Jake Holshue
Distillery Production Consultant

Andy Nelson
Distillery Operations Consultant

Keri Emerson
Account Manager

Rich Plakas
Chief Digital Strategist

Sailor Guevara
Digital Strategist

Lataye Carr
Account Manager

Kristen O'Brien
Public Relations Manager

Jennifer Swanson
Public Relations Manager

Dhvani Desai
Account Manager

Callie Brevelle
Content Specialist
